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Watch Sophie’s transformation as Aveda hair pro, Michael Lendon, treats, cuts and styles her hair to create two winning looks, one sleek and full, the other voluptuous curls.

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1 of 10 customised
Must-Try hair care systems

Entrants must be 18 or over. No purchase necessary. Closing date 30.06.15

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Why texture is
your friend

Curls, kinks, waves – however you like your texture, it’s your hair’s greatest ally if you want thicker, fuller- looking hair...

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Want Revitalised
Thicker-Looking hair?

If you struggle to make your style last or it feels thin, limp and lacklustre, you may be suffering...

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The Herb hero

Who knew the herb more commonly used in curry could have such fabulous effects on hair? Turmeric has been used for thousands of years in Ayurveda...

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Your way to
thicker-looking
hair

Steer clear of hair that is all-one colour or very dark in tone as both can contribute to hair looking thin and flat...

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The perfect
'Midi' cut

For a full, voluminous style that says ‘thick healthy hair’, try a mid-length style or a long, layered bob. ‘It's great versatile shape’...

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Watch thevideo

Watch the Aveda Pro's talk you through how to find your perfect hairdresser.

Five Summer
Must Try Hair
Tweaks

Hurrah for the new season, although to be honest we never need an excuse to try something new with our hair...

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New Season
Style Updates

You've got the floaty dress? The fringed bag? And high heel mules? Now, let your hair in on the boho mood of the season...

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Sun-Proof
Your hair

When you hit the sun loungers, Kindle and cocktail in hand, spare a thought for your hair...

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Your Bespoke
Blonde

Love the sunkissed effect the suns rays have on your blonde? You can cheat that sunshine feel in an Aveda salon in just five minutes...

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Join The
Braidy Bunch

Not just a festival classic but a chic alternative to a summer updo, a braid is the style to master this season...

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Watch thevideo

Watch the Aveda Pro's talk you through their New York Fashion Week looks.

A Sneak Peak At
Next Season

We're embracing summer's hottest styles, but Aveda's hair pros are already one step ahead...

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Wavy Chic

Want these relaxed yet polished waves as much as we do? Follow these tips from Aveda guest artist Frank Rizzeri...

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How to create a
Pristine Pony

Stella McCartney has Aveda's global creative director Antoinette Beenders to thanks for the super chic, low ponytails...

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The Pro's
Fashion Week Kit

Want to know the star products Aveda’s global artistic director Antoinette Beenders relies on to create show-stopping looks?...

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Watch thevideo

Watch Jessica and Rose as they chat to Marie Claire's Beauty Director Lisa Oxenham about their styling habits and follow their transformations from natural corkscrew curls (Rose) and gentle waves (Jessica) to sleek, shiny styles.

The Allure of
Straight Hair

Ohh the sleek, shiny finish of a super straight style - for those of us who weren't gifted it naturally it's the ultimate on our hair lust list...

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Calling All Fans
of Straight Hair

Meet Aveda Smooth Infusion™ Naturally Straight, your hair's new BF (best friend)...

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Three Steps To
Straight
From The Pros

Always wondered how the pros achieve the perfect straight? Here are their tried and tested tips for a sleek blow-dry...

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Beat
The Frizz

First one strand springs up, then another and before you know it there's an abundance of frizz and you're heading into bad hair territory. We know the feeling and you're not alone...

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Watch thevideo

Go behind the scenes on a shoot with these Marie Claire readers, who experienced the ultimate transformation from dry to soft, shiny styles, courtesy of Aveda and Dry Remedy™ Daily Moisturizing Oil.

Why I need
Hair Oil

Where once we asked ourselves, 'Do we really need a hair oil?'

We're now converts and can't live or even travel without ours...

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The 6 wonders
of oil

We're not the only hair oil devotees. Here are six ways pros at Aveda use their Dry Remedy™ Daily Moisturizing Oil. Go on, steal them to your hair's advantage... 

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The hydrate
Hero

After declaring our love for hair oil, we guess it's only fair to share our moisturising secret. Our daily thirst quencher of choice...

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Hydration
Head to toe

Glowing skin, a fast revving metabolism, speedy brain function, happy mood swings and increased energy all require optimal body hydration, both inside and out. No mean...

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Keep calm and
meditate

Oh for a moment of calm to just sit, listen, breathe and reconnect. Know that feeling? Then why not join us? We've decided to make a New Year ‘be kind to ourselves'...

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Watch thevideo

Meet the inspirational woman behind Aveda's iconic looks and products - Antoinette Beenders, Aveda's Global Creative Director. She's the one we have to thank for creating the styles we love and products we can't live without.

Why we
love Aveda

Be warned, the pros at Aveda don't just want to make you look beautiful but feel great too. Sound good?

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Fast facts
about Aveda

Donate wind power to the national grid to cover the amount used in their manufacturing plant...

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Free Scalp
Consultation

Yes we know good-looking hair requires a healthy scalp, but somehow it's always last on our haircare list...

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Meet the Aveda
professionals

Your personal intro to the global hair superstars that test and perfect Aveda's products and salon services to pro-worthy standards.

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